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The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression
Journal of Consumer Research (2016) -
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doi: 10.1093/jcr/ucw056 issn: 0093-5301 issn: 1537-5277
Kirk Kristofferson, Brent McFerran, Andrea C. Morales, Darren W. Dahl
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Oxford University Press (OUP)
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