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An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing
Media Psychology (2015) -
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doi: 10.1080/15213269.2013.872038 issn: 1521-3269 issn: 1532-785x
Hilde A. M. Voorveld, Vijay Viswanathan
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Informa UK Limited
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