The snooze of lose: Rapid reaching reveals that losses are processed more slowly than gains
Journal of Experimental Psychology General (2015) - Comment
pubmed: 26097977  doi: 10.1037/xge0000085  issn: 1939-2222  issn: 0096-3445 

Craig S. Chapman, Jason P. Gallivan, Jeremy D. Wong, Nathan J. Wispinski, James T. Enns