The opinion-changing power of computer-based multimedia presentations
Psychology of Popular Media Culture (2013) - Comment
doi: 10.1037/a0031072  issn: 2160-4142  issn: 2160-4134 

Rosanna E. Guadagno, Nicole L. Muscanell, Jill M. Sundie, Terrilee A. Hardison, Robert B. Cialdini