Olympic medals as fruits of comparison? Assimilation and contrast in sequential performance judgments
Journal of Experimental Psychology Applied (2006) - Comment
pubmed: 16953743  doi: 10.1037/1076-898x.12.3.166  issn: 1076-898x  issn: 1939-2192 

Lysann Damisch, Thomas Mussweiler, Henning Plessner