Attractive names sustain increased vegetable intake in schools
Preventive Medicine (2012) - Comments
pubmed: 22846502  doi: 10.1016/j.ypmed.2012.07.012  issn: 1096-0260  issn: 0091-7435 

Brian Wansink, David R. Just, Collin R. Payne, Matthew Z. Klinger