Effects of upward and downward social comparison information on the efficacy of an appearance-based sun protection intervention: a randomized, controlled experiment

Journal of Behavioral Medicine (2010) - Comment
pubmed: 20652391 doi: 10.1007/s10865-010-9279-3 issn: 1573-3521 issn: 0160-7715

Heike I. M. Mahler, James A. Kulik, Meg Gerrard, Frederick X. Gibbons