I don't want the money, I just want your time: How moral identity overcomes the aversion to giving time to prosocial causes

Journal of Personality and Social Psychology (2016) - Comment
pubmed: 26523999 doi: 10.1037/pspp0000058 issn: 1939-1315 issn: 0022-3514

Americus Reed, Adam Kay, Stephanie Finnel, Karl Aquino, Eric Levy