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When Different Message Frames Motivate Different Routes to the Same Health Outcome
Annals of Behavioral Medicine (2016) -
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pubmed: 26603627 doi: 10.1007/s12160-015-9757-5 issn: 0883-6612 issn: 1532-4796
Mary A. Gerend, Melissa A. Shepherd
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Oxford University Press (OUP)
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