Economic decision biases and fundamental motivations: how mating and self-protection alter loss aversion
Journal of Personality and Social Psychology (2012) - Comment
pubmed: 22003837  doi: 10.1037/a0025844  issn: 1939-1315  issn: 0022-3514 

Yexin Jessica Li, Douglas T. Kenrick, Vladas Griskevicius, Steven L. Neuberg