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Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli
Journal of Neuroscience, Psychology, and Economics (2014) -
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doi: 10.1037/npe0000012 issn: 2151-318x issn: 1937-321x
Peter Lewinski, Marieke L. Fransen, Ed S. H. Tan
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American Psychological Association (APA)
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