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When the model fits the frame: the impact of regulatory fit on efficacy appraisal and persuasion in health communication
Personality and Social Psychology Bulletin (2015) -
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pubmed: 25680684 doi: 10.1177/0146167215571089 issn: 1552-7433 issn: 0146-1672
Lucia Bosone, Frédéric Martinez, Nikos Kalampalikis
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SAGE Publications
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