The honeymoon effect: does it exist and can it be predicted?
Prevention Science (2015) - Comment
pubmed: 24643282  doi: 10.1007/s11121-014-0480-4  issn: 1573-6695  issn: 1389-4986 

Michael F. Lorber, Ann C. Eckardt Erlanger, Richard E. Heyman, K. Daniel O’Leary