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Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures
Journal of Neuroscience, Psychology, and Economics (2009) -
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doi: 10.1037/a0015462 issn: 1937-321x issn: 2151-318x
Rafal Ohme, Dorota Reykowska, Dawid Wiener, Anna Choromanska
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American Psychological Association (APA)
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