Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures
Journal of Neuroscience, Psychology, and Economics (2009) - Comment
doi: 10.1037/a0015462  issn: 1937-321x  issn: 2151-318x 

Rafal Ohme, Dorota Reykowska, Dawid Wiener, Anna Choromanska