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Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience (2020) -
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pubmed: 33343279 doi: 10.3389/fnins.2020.577666 issn: 1662-453x issn: 1662-4548
Letizia Alvino, Luigi Pavone, Abhishta Abhishta, Henry Robben
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