Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Frontiers in Neuroscience (2020) - Comment
pubmed: 33343279  doi: 10.3389/fnins.2020.577666  issn: 1662-453x  issn: 1662-4548 

Letizia Alvino, Luigi Pavone, Abhishta Abhishta, Henry Robben