Evidence evaluation: measure Z corresponds to human utility judgments better than measure L and optimal-experimental-design models
Journal of Experimental Psychology Learning Memory and Cognition (2014) - Comment
pubmed: 24446753  doi: 10.1037/a0035549  issn: 1939-1285  issn: 0278-7393 

Patrice Rusconi, Marco Marelli, Marco D'Addario, Selena Russo, Paolo Cherubini