Reflective and impulsive processes explain (in)effectiveness of messages promoting physical activity: a randomized controlled trial
Health Psychology (2015) - Comment
pubmed: 25133840  doi: 10.1037/hea0000102  issn: 1930-7810  issn: 0278-6133 

Boris Cheval, Philippe Sarrazin, Sandrine Isoard-Gautheur, Remi Radel, Malte Friese