Tests of multiplicative models in psychology: A case study using the unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept
Psychological Review (2006) - Comment
doi: 10.1037/0033-295x.113.1.155  issn: 1939-1471  issn: 0033-295x  pubmed: 16478306 

Hart Blanton, James Jaccard