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Humor in advertisements enhances product liking by mere association
Psychology of Popular Media Culture (2011) -
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doi: 10.1037/2160-4134.1.s.16 issn: 2160-4142 issn: 2160-4134
Madelijn Strick, Rick B. Van Baaren, Rob W. Holland, Ad Van Knippenberg
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American Psychological Association (APA)
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