Promoting the return of lapsed blood donors: a seven-arm randomized controlled trial of the question-behavior effect
Health Psychology (2014) - Comment
pubmed: 23957902  doi: 10.1037/a0033505  issn: 1930-7810  issn: 0278-6133 

Gaston Godin, Marc Germain, Mark Conner, Gilles Delage, Paschal Sheeran