Computer-delivered social norm message increases pain tolerance
Annals of Behavioral Medicine (2014) - Comment
pubmed: 24146086  doi: 10.1007/s12160-013-9547-x  issn: 1532-4796  issn: 0883-6612 

Kim Pulvers, Jacquelyn Schroeder, Eleuterio F. Limas, Shu-Hong Zhu