Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions
Psychological Bulletin (2007) - Comment
pubmed: 17592961  doi: 10.1037/0033-2909.133.4.673  issn: 0033-2909  issn: 1939-1455 

Seth M. Noar, Christina N. Benac, Melissa S. Harris