Message framing for health: moderation by perceived susceptibility and motivational orientation in a diverse sample of Americans
Health Psychology (2015) - Comment
pubmed: 25020153  doi: 10.1037/hea0000101  issn: 1930-7810  issn: 0278-6133 

John A. Updegraff, Cameron Brick, Amber S. Emanuel, Roy E. Mintzer, David K. Sherman