Affective antecedents of the perceived effectiveness of antidrug advertisements: an analysis of adolescents' momentary and retrospective evaluations
Prevention Science (2011) - Comment
pubmed: 21499729  doi: 10.1007/s11121-011-0212-y  issn: 1389-4986  issn: 1573-6695 

Marco C. Yzer, Kathleen D. Vohs, Monica Luciana, Bruce N. Cuthbert, Angus W. MacDonald