Medial frontal activity in brand-loyal consumers: A behavior and near-infrared ray study
Journal of Neuroscience, Psychology, and Economics (2010) - Comment
doi: 10.1037/a0015461  issn: 2151-318x  issn: 1937-321x 

Ching-Hung Lin, Hsu-Ping Tuan, Yao-Chu Chiu