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Customer-organization relationships: development and test of a theory of extended identities
Journal of Applied Psychology (2012) -
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pubmed: 21766998 doi: 10.1037/a0024533 issn: 1939-1854 issn: 0021-9010
Richard P. Bagozzi, Massimo Bergami, Gian Luca Marzocchi, Gabriele Morandin
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American Psychological Association (APA)
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