When Action-Inaction Framing Leads to Higher Escalation of Commitment: A New Inaction-Effect Perspective on the Sunk-Cost Fallacy

Psychological Science (2018) - Comment
pubmed: 29401001 doi: 10.1177/0956797617739368 issn: 0956-7976 issn: 1467-9280

Gilad Feldman, Kin Fai Ellick Wong