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When Action-Inaction Framing Leads to Higher Escalation of Commitment: A New Inaction-Effect Perspective on the Sunk-Cost Fallacy
Psychological Science (2018) -
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pubmed: 29401001 doi: 10.1177/0956797617739368 issn: 0956-7976 issn: 1467-9280
Gilad Feldman, Kin Fai Ellick Wong
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SAGE Publications
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