Saying “no” to temptation: Want-to motivation improves self-regulation by reducing temptation rather than by increasing self-control

Journal of Personality and Social Psychology (2015) - Comment
doi: 10.1037/pspp0000045 issn: 1939-1315 issn: 0022-3514 pubmed: 25984785

Marina Milyavskaya, Michael Inzlicht, Nora Hope, Richard Koestner