Disruptions in Women's Self-Promotion: The Backlash Avoidance Model
Psychology of Women Quarterly (2010) - Comment
doi: 10.1111/j.1471-6402.2010.01561.x  issn: 0361-6843  issn: 1471-6402 

Corinne A. Moss-Racusin, Laurie A. Rudman