Reducing aversion to side effects in preventive medical treatment decisions
Journal of Experimental Psychology Applied (2007) - Comment
pubmed: 17385998  doi: 10.1037/1076-898x.13.1.11  issn: 1076-898x  issn: 1939-2192 

Erika A. Waters, Neil D. Weinstein, Graham A. Colditz, Karen M. Emmons