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Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages
Journal of Personality and Social Psychology (2014) -
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pubmed: 24377359 doi: 10.1037/a0034666 issn: 1939-1315 issn: 0022-3514
Prashant Malaviya, C. Miguel Brendl
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American Psychological Association (APA)
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