Ease of retrieval as information: Another look at the availability heuristic
Journal of Personality and Social Psychology (1991) - Comments
doi: 10.1037/0022-3514.61.2.195  issn: 0022-3514  issn: 1939-1315 

Norbert Schwarz, Herbert Bless, Fritz Strack, Gisela Klumpp, Et Al