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"I'll have one of each": how separating rewards into (meaningless) categories increases motivation
Journal of Personality and Social Psychology (2013) -
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pubmed: 23181545 doi: 10.1037/a0030835 issn: 1939-1315 issn: 0022-3514
Scott S. Wiltermuth, Francesca Gino
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American Psychological Association (APA)
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