Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement study

Cognitive Processing (2023) - Comments
pubmed: 36943584 doi: 10.1007/s10339-023-01131-7 issn: 1612-4790 issn: 1612-4782

Bo Ning, Shuyan Luo, Aijun Wang, Ming Zhang