Consuming experience: Why affective forecasters overestimate comparative value
Journal of experimental social psychology (2010) - Comments
doi: 10.1016/j.jesp.2010.07.010  issn: 0022-1031 

Carey K. Morewedge, Daniel T. Gilbert, Kristian Ove R. Myrseth, Karim S. Kassam, Timothy D. Wilson