Why so little faith? A reply to Blanton and Jaccard's (2006) skeptical view of testing pure multiplicative theories
Psychological Review (2006) - Comment
doi: 10.1037/0033-295x.113.1.170  issn: 1939-1471  issn: 0033-295x 

Anthony G. Greenwald, Laurie A. Rudman, Brian A. Nosek, Vivian Zayas