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Diren Bulut, Umman Tuğba Gursoy, Kemal Kurtulus
Search publications for: doi:10.1007/978-3-642-39736-3_15 1 result
Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application
Diren Bulut, Umman Tuğba Gursoy, Kemal Kurtulus