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Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha
Search publications for: doi:10.1007/978-81-322-1041-2_37 1 result
Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion
Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha