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Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary Wills
Search publications for: doi:10.1016/J.ENTCOM.2018.07.002 1 result
Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour
Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary Wills