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Bo Ning, Shuyan Luo, Aijun Wang, Ming Zhang
Search publications for: doi:10.1007/S10339-023-01131-7 2 results
Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement study
Bo Ning, Shuyan Luo, Aijun Wang, Ming Zhang
Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement study
Bo Ning, Shuyan Luo, Aijun Wang, Ming Zhang